Digital Content Traffic Manager

• Improve the operational efficiency in the Product & Performance Marketing teams by installing SOPs & processes, tools, and checklists to create effective workflows
• Directing and managing the capacity of the team - particularly the creative team or in-house studio - to ensure tasks are completed on time and to a high standard
• Measuring and reporting on team productivity & performance, reviewing creative and messaging for all channels
• Maintaining fast-paced delivery of all creative assets required for partner marketing programs, including setting up production locally and abroad
• key role as a central point of briefing from our external partners, management team, HyperionDev marketing team, and cross-functional team briefs from other divisions
• Traffic management as it relates to campaign collateral for performance marketing, based on Performance Marketing team and consultant requirements.
• Working with designers, copywriters, and others to work within the copy and creative guidelines and restrictions as aligned with partners on how to market their brands
• Driving consistency in execution and production, implementing quality assurance
• Maintain critical product marketing processes and reimagine these, while documenting any changes and updating handbooks and team documents
• Excellent project management skills, task prioritization, and implementation of software tools where necessary to achieve results
• Support ongoing optimization of our website, paid media, and social media

REQUIREMENTS

Minimum

• 4+ years of work experience as a traffic manager in a mostly digital environment
• 2+ years of experience actively involved in setting the creative direction for a large consumer or business-facing brand, driving creative / studio teams
• A qualification in digital marketing, creative writing, journalism, or a related field
• Perfect written communication skills, an understanding of persuasive selling, and near-perfect verbal communication skills
• Experience using project management software and capacity analysis to improve team output whilst building in quality assurance and checklists for completeness
• Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together, including contracting 3rd parties where required
• Strong knowledge of digital marketing and its key success metrics
• A working knowledge of Google Analytics and popular email marketing platforms and solutions like Sendgrid, Intercom or Klaviyo
• A track record of exceeding targets and strong Marketing career ambition
• Highly organized and structured individual who can function in the eye of the storm and bring calm to a high-paced work environment
• Detailed understanding of Social Media Marketing, Comms, and PR

Preferred

• 6+ years of traffic management experience, coordinating digital assets and campaign collateral at scale in a high-profile marketing or advertising agency
• A portfolio demonstrating excellent copywriting skills, design skills, and/or video production skills to support high volumes of content production to high standards
• Experience implementing new or repurposing existing project management software to create significant improvements in workload and pipeline efficiency
• Technical platform abilities around social media scheduling tools, email marketing platforms, and tracking & measuring tools (Google Analytics, Google Tag Manager)
• Experience in PR and Communications management is a plus