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Commercial Channel Strategy Senior Manager

Coca Cola
GautengSouth Africa
16 days0 Applicants
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  • Represents the total Trademark commercial perspective in all discussions/decisions across the bottler network and communicate initiatives to bottlers and customer teams.
  • Ensure representation of channel needs and proper translation of brand strategies across retail & food service channels.
  • Partners with the brand team to ensure commercial leadership organization serves as a single source of direction delivering and transforming brand strategies into actionable plans.
  • Responsible for the development, implementation, and achievement of the annual commercial business plan.
  • Align channel input on price/pack architecture and ensure channel coherency and direct and steward commercial development of all new item introductions
  • Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
  • Support category/brand teams in determining program budget, managing the program allocations across channels/customers, and re-allocate funding based on performance.
  • Supports Commercial Leadership category strategic planning and performance management.
  • Lead the development of tools and tracking to ensure profitable growth across the portfolio.
  • Partners with product/package leads in the creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market


Qualifications & Requirements

  • Bachelor’s degree in Marketing, Business, or another related field.
  • 5-7 years of experience, preferably in the consumer goods/beverages industry
  • Leadership and experience working across multiple channels – e.g., large store, small store, and Foodservice/On-Premise channels.
  • Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
  • Demonstrates strong business acumen through the ability to create a 1-3-year business plan for a brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity
  • Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
  • People leadership/management – specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
  • Strong track record of leadership across cross-functional teams
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