Commercial Channel Strategy Senior Manager

• Represents the total Trademark commercial perspective in all discussions/decisions across the bottler network and communicate initiatives to bottlers and customer teams.
• Ensure representation of channel needs and proper translation of brand strategies across retail & food service channels.
• Partners with the brand team to ensure commercial leadership organization serves as a single source of direction delivering and transforming brand strategies into actionable plans.
• Responsible for the development, implementation, and achievement of the annual commercial business plan.
• Align channel input on price/pack architecture and ensure channel coherency and direct and steward commercial development of all new item introductions
• Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
• Support category/brand teams in determining program budget, managing the program allocations across channels/customers, and re-allocate funding based on performance.
• Supports Commercial Leadership category strategic planning and performance management.
• Lead the development of tools and tracking to ensure profitable growth across the portfolio.
• Partners with product/package leads in the creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or another related field.
• 5-7 years of experience, preferably in the consumer goods/beverages industry
• Leadership and experience working across multiple channels – e.g., large store, small store, and Foodservice/On-Premise channels.
• Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
• Demonstrates strong business acumen through the ability to create a 1-3-year business plan for a brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity
• Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
• People leadership/management – specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
• Strong track record of leadership across cross-functional teams